What is keyword density?
Keyword density is how often a word or phrase appears compared with the total number of words, as a percentage. If “leather wallet” appears 5 times in a 500-word article, its two words make up 10 of the 500, a density of 2%. It is a quick way to see what a text is really about — and to spot a phrase repeated so often that it reads badly.
Is there an ideal density?
No. Search engines do not reward a particular percentage; they reward text that answers the searcher’s question clearly. As a rough guide, a main keyword that appears once or twice in the first paragraphs and naturally after that usually lands between 0.5% and 2.5%. Much more than 3% often reads as keyword stuffing, which can hurt rankings.
How to use the keyword density checker
- Paste your text, or the HTML of a page with “Ignore HTML tags” ticked.
- Enter your target keyword to see how many times it appears and its density.
- Switch between 1, 2 and 3 words to see the most repeated single words and phrases.
Good to know
- Common words such as “the”, “and” and “এবং” are left out of the tables by default, so the meaningful words rise to the top.
- Bangla, Hindi, Arabic and other scripts are counted correctly, word by word.
- Use related words and synonyms instead of repeating one phrase; modern search engines understand them.
Frequently asked questions
How is keyword density calculated?
Number of times the keyword appears × number of words in the keyword ÷ total words × 100.
What is keyword stuffing?
Repeating a keyword unnaturally often to try to rank higher. Search engines treat it as spam, and readers find it off-putting.
Does this check the words on my live website?
It checks the text you paste. To check a live page, copy its text, or view the page source and paste the HTML with “Ignore HTML tags” ticked.